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Spotted with Jiwon Choi
NEWS
NewJeans x PUBG with Custom Necklaces by JIWON CHOI
NewJeans wears the Custom Bunny Necklaces designed by JIWON CHOI for their new collaboration with PUBG Battleground.Β
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We recently made custom bracelets for a Korean boy group, TWS, from HYBE (Pledis Entertainment). This custom-hinged lock bracelet has each member's birthstone as well as engraved initials to celebr...
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ExclusivelyΒ designed for P1Harmony, we create aΒ uniqueΒ logo for the group to showcase their custom jewelry collection inspired by the collective vitality of their latest album "Killin' It". Symboli...
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Featured product
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Making in the heart of Seoul
OUR STUDIO
We make all of our designs in-house at our studio. Using one of the traditional metalsmithing techniques, lost-wax casting, combined with digital modeling, all of our pieces are finished by hand.
VOGUE, ELLE, MARIE CLAIRE, FACE, VIVI
PRESS
Our jewelry has been introduced in many acclaimed sources of media such as Vogue UK, ELLE US, Marie Claire Korea, Face Magazine, and Vivi Magazine.
Designer + Founder
FOUNDER
While Jiwon was studying in Switzerland, her fashion accessories design was selected and produced by Hermes. She then realized she wanted to create her own namesake brand that makes jewelry that is easy to wear, fun, and elegant. Established in 2018, JIWON CHOI is dedicated to those who love serious and silly jewelry pieces with careful attention to storytelling and craftsmanship.
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