Featured collection
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Special Projects & Collaborations
NEWS
J-Hope's Custom Mona Lisa Belts by JIWON CHOI
We’re beyond excited to have collaborated with the renowned styling team Kim Young Jin to create these exclusive custom Mona Lisa belts for J-Hope of BTS. Don’t miss it in his latest music vide...
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We designed our Key to My Heart Necklace for Keyrah with bigger stones and custom length for her opening for Kehlani's Tour. Styled by Roma Mitchell, we wanted to create 2 layering Key to My Heart ...
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Custom Oktopous Pendant for Lou Bauer
We crafted a custom iced-out pendant for Lou Bauer, bringing Lareen’s unique vision to life. She provided us with her original sketches of Oktopous, her very own symbol, and we transformed it into ...
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Featured product
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Making in the heart of Seoul
OUR STUDIO
We make all of our designs in-house at our studio. Using one of the traditional metalsmithing techniques, lost-wax casting, combined with digital modeling, all of our pieces are finished by hand.
VOGUE, ELLE, MARIE CLAIRE, FACE, VIVI
PRESS
Our jewelry has been introduced in many acclaimed sources of media such as Vogue UK, ELLE US, Marie Claire Korea, Face Magazine, and Vivi Magazine.
Designer + Founder
FOUNDER
While Jiwon was studying in Switzerland, her fashion accessories design was selected and produced by Hermes. She then realized she wanted to create her own namesake brand that makes jewelry that is easy to wear, fun, and elegant. Established in 2018, JIWON CHOI is dedicated to those who love serious and silly jewelry pieces with careful attention to storytelling and craftsmanship.