NewJeans Custom Bunny Necklaces by JIWON CHOI JEWELRY
We recently designed custom bunny necklaces for New Jeans (ADOR). We collaborated with ADOR to create iced-out silver necklace pieces with crystals...
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for new jeans
LOVED BY OUR CUSTOMERS
BEST SELLERS
Shruggie Pavé Chain Necklace
From $275
Guardian Angel Earrings
From $140
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HOW YOU WEAR IT
Featured collection
NEW EARRINGS
Spotted with Jiwon Choi
FEATURED ARTICLES
BTS Jimin and Suga wearing JIWON CHOI jewelry
BTS Suga and Jimin wearing our jewelry pieces styled by Son Seung Hee on the new Feel the Rhythm of Korea campaign by Korea Tourism Organization. ...
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Featured product
Making in the heart of Seoul
HANDCRAFTED JEWELRY
We make all of our designs in-house at our studio. Using one of the traditional metalsmithing techniques, lost-wax casting, combined with digital modeling, all of our pieces are finished by hand.
VOGUE, ELLE, MARIE CLAIRE, FACE, VIVI
AS SEEN ON MAGAZINES
Our jewelry has been introduced in many acclaimed sources of media such as Vogue UK, ELLE US, Marie Claire Korea, Face Magazine, and Vivi Magazine.
Designer + Founder
JIWON CHOI
While Jiwon was studying in Switzerland, her fashion accessories design was selected and produced by Hermes. She then realized she wanted to create her own namesake brand that makes jewelry that is easy to wear, fun, and elegant. Established in 2018, JIWON CHOI is dedicated to those who love serious and silly jewelry pieces with careful attention to storytelling and craftsmanship.