JIWON CHOI FOR EXO CHANYEOL
We designed custom jewelry pieces for Chanyeol of EXO for the new 7th Album EXIST photography and the music video. For the Double-Chain Necklace, i...
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Guardian Angel Earrings
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NEWS
JIWON CHOI for NIKE: Key Ring designs for the NIKE FC campaign
Our recent work for NIKE to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023. We created custom key ring designs for the bran...
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HOW YOU WEAR IT
Featured collection
NEW EARRINGS
Featured product
Making in the heart of Seoul
HANDCRAFTED JEWELRY
We make all of our designs in-house at our studio. Using one of the traditional metalsmithing techniques, lost-wax casting, combined with digital modeling, all of our pieces are finished by hand.
VOGUE, ELLE, MARIE CLAIRE, FACE, VIVI
AS SEEN ON MAGAZINES
Our jewelry has been introduced in many acclaimed sources of media such as Vogue UK, ELLE US, Marie Claire Korea, Face Magazine, and Vivi Magazine.
Designer + Founder
JIWON CHOI
While Jiwon was studying in Switzerland, her fashion accessories design was selected and produced by Hermes. She then realized she wanted to create her own namesake brand that makes jewelry that is easy to wear, fun, and elegant. Established in 2018, JIWON CHOI is dedicated to those who love serious and silly jewelry pieces with careful attention to storytelling and craftsmanship.