Featured collection
NEW IN
Special Projects & Collaborations
NEWS
We recently designed and produced a custom logo belt for the new girl group, USPEER by WM Entertainment. Styled by Dong Yun LeeLogo Design by FLAKEBelt Design & Production by Jiwon ChoiContent:...
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Custom CFO Chain Necklace for bbno$ for BOOM
Custom CFO chain necklace for bbno$ ¥ € $ because one currency isn’t enough. Spot it in his new video BOOM! Styled by Ann Makosinski
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Custom Eyewear Case: GENTLE MONSTER for G-DRAGON
Beyond grateful to create this one-of-a-kind case for the amazing Gentle Monster team. Reimagining G-Dragon‘s hands into a functional yet sculptural piece. Inspired by the custom Gentle Monster eye...
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Featured collection
BEST SELLERS
Featured product
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Making in the heart of Seoul
OUR STUDIO
We make all of our designs in-house at our studio. Using one of the traditional metalsmithing techniques, lost-wax casting, combined with digital modeling, all of our pieces are finished by hand.
VOGUE, ELLE, MARIE CLAIRE, FACE, VIVI
PRESS
Our jewelry has been introduced in many acclaimed sources of media such as Vogue UK, ELLE US, Marie Claire Korea, Face Magazine, and Vivi Magazine.
Designer + Founder
FOUNDER
While Jiwon was studying in Switzerland, her fashion accessories design was selected and produced by Hermes. She then realized she wanted to create her own namesake brand that makes jewelry that is easy to wear, fun, and elegant. Established in 2018, JIWON CHOI is dedicated to those who love serious and silly jewelry pieces with careful attention to storytelling and craftsmanship.