Featured collection
NEW IN
Special Projects & Collaborations
NEWS
Custom Belt and Rings for ALLDAY PROJECT
Introducing All Day Project, the newest K-pop group on the scene, and we had the honor of creating custom jewelry to celebrate their debut!From bold chain logo belt to striking alphabet rings, our ...
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We recently designed and produced a custom logo belt for the new girl group, USPEER by WM Entertainment. Styled by Dong Yun LeeLogo Design by FLAKEBelt Design & Production by Jiwon ChoiContent:...
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Custom CFO Chain Necklace for bbno$ for BOOM
Custom CFO chain necklace for bbno$ ¥ € $ because one currency isn’t enough. Spot it in his new video BOOM! Styled by Ann Makosinski
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Featured collection
BEST SELLERS
Featured product
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Making in the heart of Seoul
OUR STUDIO
We make all of our designs in-house at our studio. Using one of the traditional metalsmithing techniques, lost-wax casting, combined with digital modeling, all of our pieces are finished by hand.
VOGUE, ELLE, MARIE CLAIRE, FACE, VIVI
PRESS
Our jewelry has been introduced in many acclaimed sources of media such as Vogue UK, ELLE US, Marie Claire Korea, Face Magazine, and Vivi Magazine.
Designer + Founder
FOUNDER
While Jiwon was studying in Switzerland, her fashion accessories design was selected and produced by Hermes. She then realized she wanted to create her own namesake brand that makes jewelry that is easy to wear, fun, and elegant. Established in 2018, JIWON CHOI is dedicated to those who love serious and silly jewelry pieces with careful attention to storytelling and craftsmanship.