Special Projects & Collaborations

JIWON CHOI for Red Velvet

Custom Team Rings for Red Velvet to celebrate their launch of the Cosmic Album. Client: SM Entertainment 

JIWON CHOI for The Boyz

Custom "Gibberish" Belt Designs for The Boyz  Stylist: Dong Yun Lee  Music Video: https://youtu.be/C9pCpeVfGTc?si=4gV6Cwx_vmvdI-eS

JIWON CHOI FOR TWS:

We recently made custom bracelets for a Korean boy group, TWS, from HYBE (Pledis Entertainment). This custom-hinged lock bracelet has each member's birthstone as well as engraved initials to celebr...

JIWON CHOI for P1HARMONY

Exclusively designed for P1Harmony, we create a unique logo for the group to showcase their custom jewelry collection inspired by the collective vitality of their latest album "Killin' It". Symboli...

JIWON CHOI FOR EXO

We designed custom jewelry pieces for Chanyeol of EXO for the new 7th Album EXIST photography and the music video. For the Double-Chain Necklace, in the pod pendant, we wanted to represent each mem...

JIWON CHOI for NIKE: Key Ring designs for the NIKE FC campaign

Our recent work for NIKE to celebrate the FIFA Women’s World Cup Australia & New Zealand We created custom key ring designs for the brand ambassadors and the Korea Football Association as well...

Custom Jewelry for MILLIC by JIWON CHOI

We recently collaborated with a Korean producer and artist, Millic, on two custom jewelry pieces for his new album "~" which is deeply inspired by the sea. Client: MillicArt director & Styist: ...

NewJeans x CocaCola wearing JIWON CHOI

NewJeans wears Custom Bunny Necklaces for their collaboration with Coca Cola. The necklaces were worn in the 'Be Who You Are' official music video by Coke Studio | Jon Batiste, J.I.D, NewJeans, Cat...

NewJeans Custom Bunny Necklaces by JIWON CHOI JEWELRY

We recently designed custom bunny necklaces for New Jeans (ADOR). We collaborated with ADOR to create iced-out silver necklace pieces with crystals embellished with a pendant representing each memb...

Post Malone Earrings for I Like You Music Video by Jiwon Choi

Post Malone wears JIWON CHOI Guardian Angel Earrings for his new 'I Like You (ft. Doja Cat)' music video. Styled by Catherine Hahn.  These earrings were custom designed in 18K white gold with white...

Lebecca Studio X JIWON CHOI

We have collaborated with nyc-based digital artist, Leebecca Studio for "East 428" artwork.  This NFT artwork is now available on Foundation (link: https://foundation.app/@leebeccastudio/east-428-...