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JIWON CHOI is a Seoul-based jewelry designer brand established in 2018. Inspired by art, travel, relationships, and music, JIWON CHOI uses pop culture references and symbolic graphics to create fun yet serious jewelry pieces. Mixing traditional hand craftsmanship methods and digital techniques, JIWON CHOI promises fair trade production by retaining local artisans and supporting their skills. JIWON CHOI's jewelry pieces have been loved and worn by global celebrities such as Post Malone, NewJeans, Addison Rae, Iris Law, Lizzo, and more.



Jiwon Choi is a Korean jewelry designer who earned a BFA in furniture design from the Rhode Island School of Design and studied luxury and craftsmanship at the École cantonale d'art de Lausanne. During her studies, Jiwon’s accessory design was selected by Pascale Mussard, the director of Petit h, and produced by Hermès in 2016. With her experiences in luxury brands and design, Jiwon Choi launched her namesake brand inspired by spontaneity, playfulness and elegance of contemporary culture. At her studio located in the heart of Seoul, Jiwon creates pieces with whimsical symbols and positive messages with a sunny disposition.