Jiwon Choi's studio specializes in art jewelry utilizing digital processes incorporated with traditional silver-smithing techniques. The studio hopes to bring a fresh and relaxed approach to elegant jewelry made with noble materials - mixing humor with seriousness; art and poetry mixed with personal experiences to create timeless beauty in wearables art.

Jiwon Choi started her career in jewelry after the fashion accessories she designed as a student was selected and produced by Hermès, petit h, and sold in their flagship stores. After gaining knowledge in local luxury productions in Europe, she established her namesake brand in 2018 in her hometown, Seoul, Korea. Inspired by love, heartbreak, poetry and good omens, Jiwon Choi's jewelry pieces have been loved by celebrities like Post Malone, Lizzo, Addison Rae, and more. Jiwon Choi holds BFA in Furniture Design from the Rhode Island School of Design and a MAS in Luxury Design from Ecole cantonale d'art de Lausanne. Her studio is located in the heart of Seoul, Seongsu-dong.

Get notified with new jewelry launch. Unsubscribe at any time.